“One good thing about music, when it hits you feel no pain”! So say the profound words of the legendary Robert Nesta Marley, known more affectionately as Bob, who brought the gift of reggae music across the world. Sweet sweet reggae music, the gift that keeps on giving. Reggae wakes up the consciousness of a people, reggae is the voice of the revolution, reggae speaks truth to power, reggae is the voice of the voiceless, reggae is love, reggae is good vibes, reggae connects with the heart, the mind, and the soul. Simply speaking, REGGAE IS ! Reggae is One Love, Reggae is Life, Reggae is Peace, Reggae is Revolution, Reggae is Rastafari, Reggae is my heartbeat. REGGAE JUST IS !!

No other type of music evokes so many different type of feelings like reggae music. Whatever your mood may be, there is a reggae soundtrack to reflect that exact mood. When you’re in the mood for LOVE, just run some Beres Hammond or Jah Cure and the reggae music hits you right where you are. When you reflect on all the madness, atrocities, and oppression in this world, spin some Peter Tosh or Burning Spear, and the reggae music hits you. When you’re in a party vibe, drop some Beenie Man, Sean Paul, or Mavado and the reggae dancehall beat hits you. Whatever your mood, whatever your vibe, whatever frame of mind you’re in, there is a reggae chune to meet you right where you are.

When we came up with this vision for a Clothing & Accessories brand built on the foundation of reggae music, we wanted it to reflect all that REGGAE IS. Birthed in the slums, ghettos, garrisons, and tenament yards of Kingston, Jamaica in the early 1970s, this music born out of struggle from suffering people, has gone on in the decades since to stretch all across the globe. REGGAE IS the world’s music and can be heard across every continent voiced in virtually every language. We wanted to create a brand FOR REGGAE LOVERS, BY REGGAE LOVERS! Though FRLBRL might not have the same catchy feel as FUBU (For Us, By Us), in a similar fashion we wanted this brand, created by people who live, eat, sleep, breathe, and bleed reggae music to be for people who are as passionate about reggae music as we are.

REGGAE IS so much more than music. Reggae is a way of life, it is a way of living, it is a way of being, it is a way of thinking, it is a culture, and it is a lifestyle. And so was born “REGGAE LYFE” clothing & accessories from The Rebel Collection. “REGGAE LYFE a de best lyfe !” We celebrate all that reggae is, all that reggae means, all that reggae has become, and all that reggae represents. Through the REGGAE LYFE brand, you will feel connected, unified, and at one with others like you in this exclusive club of people who are passionate about reggae music and culture, people who reflect and represent REGGAE LYFE. From the foundation and formation of reggae music to the sounds of the reggae music of today, at every step of the journey of the progression of reggae music, there has been a unique sense of fashion and style , closely associated with the culture of reggae music. Through TShirts, hats, hoodies,belts, necklaces, bracelets, jeans, shoes, and various other types of clothing & accessories, we want YOU, another passionate fan of reggae music & culture, to embrace REGGAE LYFE and represent the brand that represents you.

Want to win a FREE Shirt from the REGGAE LYFE collection ? Comment below or make a public post including a photo or video on your favorite social media platform using hashtag #REGGAEIS and state what reggae is to you. Be creative, be bold, be you, and tell us what reggae is to you in the most memorable way possible for your chance to win a free TShirt from the REGGAE LYFE collection. Bless up & One love !

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